There's a wealth of empirical evidence to suggest melding folk and pop is a bad idea. It's an announcement that could make a strong man wake up in a cold sweat. The other thing Goulding keeps saying in interviews is that it's her intent to meld folk and pop, via the electronic ministrations of producer Starsmith. This is what close proximity to the music industry does to people. It was as if persons unknown but of wicked intent had noted Goulding's regular protestations of ordinariness in interviews – "I'm quite normal," she kept saying to the Observer's Paul Morley recently – and decided to offer her a cautionary glimpse into the future. The 23-year-old looked a little discombobulated, which frankly seemed to speak volumes about her immense cool-headedness and self-control: a lesser woman would have taken one look at the company she now appeared to be keeping, dropped her Brit like a hot brick and scrambled over the nearest wall, back to the relative sanity of the Welsh Marches. Whisked backstage after the presentation to be interviewed before ITV's cameras, she stood sandwiched between Halliwell and Courtney Love, while Fearne Cotton bellowed at her. There was Geri Halliwell demanding "Where are they now?" of Kula Shaker a woman whose last solo single reached No 41 five years ago mocking someone else's faded commercial fortunes.Īnd there was Ellie Goulding from Herefordshire, winner of this year's Brits critics' choice award. There was courageous Samantha Fox proclaiming that she was "going to get it right tonight", then announcing the award for the "most rememorable performance of the last 30 years". I t may not have been a vintage year for music, but if nothing else, the 2010 Brits offered a bumper harvest of pathos.
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